If you’re on a limited budget, there are some great tools out there that come with some hefty discounts – even if your business is tiny. Let’s go over a few:

Online Reviews

You should never underestimate the power of word-of-mouth. It’s even more effective in the digital age, where online reviews play a big part in getting people to take action.

If you’re thinking about buying a new bike, wouldn’t you first check online reviews for brands that seem interesting? If you find one, reading reviews is a good next step when deciding on a purchase. It doesn’t matter what you’re buying, most people will read the reviews. Yelp is widely popular because they offer people objective views on not only businesses and products/services, but also potential future customer experiences.

As a business owner, it’s important that you encourage people to leave reviews and respond when they do. You could also use an online reputation management service to take care of your reputation.

Create a Website for Your Business

It’s quite common to find small businesses that don’t have a website. You don’t need to invest too much time or money in making one either, as high-quality websites are fairly affordable.

You should also have a logo design, info about your business, your products/services, and a contact page to keep in touch with customers. The best way to reach people and show them who you are is by creating a blog. You can share your ideas and connect with your audience, without breaking the budget

Social Media Presence

One of the most important aspects of having a social media presence is to have a good one.

Sure, updating your Facebook status or posting pictures on Instagram can seem enough at first, but it definitely isn’t as valuable as using other social media platforms to generate interest in your goods and services.

You need to have a social media strategy; one that encompasses everything, from the tone you’re using to your color palette, to your visual branding design.

The way you frame your social media strategy affects the way people interact with your content. For example, if you’re conveying warmth and inviting through your color palette and visuals, then people will likely want to click into that.

Why? Because everyone is on social media, including your current and future customers. It’s also the perfect way to develop a more personal relationship with them, which never hurts.

Start Blogging

You’ve heard that `content is king´ before, but what does that really mean? Content is an important part of your business because it helps to stand out. It can be difficult to find the time and resources to create all the content needed for your blog, social media channels etc., which is why you should consider using AI copywriters to help you out with your content.

Blogging can serve as a way to show your expertise and knowledge of something. It also serves as a way to create content that will inevitably attract more future clients. Blogging is a fantastic way to stay in touch with your customers, potential customers, and to grow your audience. Blogs also rank high up in search engines which makes it an excellent way for you to generate traffic for your website.

It’s crucial to blog regularly if you run a company to communicate news and updates, and it’s also important to keep your content fresh and interesting (or easy for people to read). When you find your voice as a content creator, it’ll be easier for your blogging efforts to succeed.

Email Marketing

I can’t speak to how well it will do in a competitive industry, but email marketing is a tried and true way to stay in touch with your customers and remind them of your brand.

It only takes a few minutes to send an email newsletter, with minimal costs. Here are 3 steps to get started- First, write your email newsletter. Next, choose a freemium service like Mailchimp or ConvertKit for automated messages & sending schedules. Finally, you can either set up the content yourself in the platform or export it into HTML using another free service


Rather than getting lost in a sea of marketing tools, one is better off with a few tools that can really help with reaching your target market. These will be the most effective for any small business. One final tip, when looking to get started with digital marketing: partner with an agency with experience in the field. Have more tips? Let us know in the comments below!

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