When making marketing budgeting decisions, remember that every penny invested must deliver an immediate, measurable return on investment (ROI). If a proposed campaign isn’t going to drive enough leads and sales, you’re basically throwing your hard-earned money away.
Email marketing is an essential tool for small businesses looking to increase awareness, recognition and revenue. Research from McKinsey & Company reveals that email is 40 times more effective than Facebook and Twitter combined in attracting new customers. Email can lead to customer acquisition and retention, based on the findings of 80 percent of industry professionals.