What is Paid Search Marketing?

Paid search marketing is a form of intent-based digital advertising that enables businesses to buy sponsored ad space on search engine results pages (SERPS) like Google or Bing. Paid search marketing gets you in front of your target audience that is already actively looking for the product or service you provide. Paid search ads are pay-per-click, so until your ad is clicked on, you don’t pay for it. Businesses can capture customers at any point in their buyer’s journey through buying ad space for highly targeted keywords that reflect the buyer’s intent.

Why Do You Need Paid Search Marketing Services?

Google owns nearly 90 percent of the online search market. It’s simply where most of us consumers search for product or service information, so if you aren’t visible to customers where they’re already looking, how can you expect them to find your business in a sea of alternatives?

The Process

Our company utilizes advanced keyword research tools, such as Google Search Console, to identify high-performing search terms and eliminate negative keywords from your list that are not an effective use of your search advertising budget.
Once we’ve identified your target keywords, our search engine marketing experts craft text-based ads to display in search results and link them to unique, optimized landing pages. The goal is to capture your target audience’s initial search intent and move them to the bottom of your sales funnel.
Once we’ve identified your target keywords, our search engine marketing experts craft text-based ads to display in search results and link them to unique, optimized landing pages. The goal is to capture your target audience’s initial search intent and move them to the bottom of your sales funnel.
Now that you have optimized paid search marketing ads, well-designed landing pages and a robust search engine marketing strategy, you are almost ready to launch your PPC search engine marketing campaign. Our SEM agency manages your campaign settings, such as locations, languages, networks and devices, to determine how your ads will run. Upon the campaign launch, we closely monitor your ad performance.
Benchmarking campaign results against your paid search marketing goals is key to measuring your SEM success. We track and evaluate your key performance indicators (KPIs), including click-through rate (CTR), Quality Score, search impression share and cost per conversion. The analytics results allow us to optimize your next paid search engine marketing campaigns for higher conversions.

That’s Enough
About Us

Here’s the thing about our company: We prefer long-term partnerships that are deeply rooted in trust. Before we dive right into this, we’d like to get to know you better, get a feel for your current situation, and talk about your marketing goals and expectations.

Request a Quote

You can email us now, fill out a contact form or we can meet over lunch. Either way, we’re excited to meet you.

Call: (857) 301-7209

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